Direct-to-garment, or DTG, is a printing method that sprays the ink onto the garment. The ink then soaks into the fibers of the garment. It’s like printing on paper, but on clothing.
The main advantage of DTG is that it’s easy to print one-offs because there’s almost no setup time. Say you have an online store connected with a third-party DTG print provider such as HugePOD. Once your customer places an order for a single t-shirt on your store, HugePOD automatically receives the order, prints your design on the t-shirt, and sends it directly to your customer under your label.
With DTG, you can still order in bulk if that’s what your business requires. A lot of print providers, including HugePOD, offer bulk discounts for DTG orders.
What type of designs work best with DTG?
DTG printers offer a lot of color options which means you can print detailed designs and photorealistic images with almost no color limitations. This is important for those businesses that want to try out various colors and designs.
The thing to avoid with DTG is transparencies. Elements that are less than 100% opaque don’t translate well in DTG printing—printers will attempt to make up the missing color by spreading the ink, causing the fabric to have a lot of gaps. That’s why it’s best to use solid colors or fake semi-transparency by halftoning.
Other than that, you can work with detailed designs and color patterns as much as you wish. For best results, we suggest creating graphics in the sRGB color profile—it matches DTG printer color possibilities the best.
Is DTG printing eco-friendly?
DTG is a more sustainable fashion business model than screen printing. Mainly because printing one-offs allows businesses to avoid overproduction and textile waste. With 92 million tons of textile going to waste in the fashion industry each year, a business model like this is a game-changer.
Plus, a lot of DTG printer manufacturers create advanced tech that’s made with sustainability in mind. For example, HugePOD partners with Kornit whose printers produce almost zero wastewater and use less energy, lowering the carbon footprint.
What’s more, Kornit printers use water-based vegan inks that they formulate, test, and produce in their own ink factories, maintaining the highest quality levels. The inks are non-hazardous, toxin-free, biodegradable, and contain no animal by-products.
Is DTG printing the right choice for your business?
Direct-to-garment printing is a hassle-free way to get the products ready for your customers.
Most third-party printers have no order minimums for DTG products, so you don’t have to worry about keeping stock. This printing method also enables businesses to use printing services on-demand.
With DTG, the entire design is printed in one go. And since DTG doesn’t have a color count, there’s no extra setup time to start printing, so your order gets fulfilled as soon as the print file comes through.
Print On Demand All(PODA) gives you the freedom to introduce new designs or enter new markets without losing any money. If the product doesn’t sell, you can discontinue or replace it.